The word, hologram is composed of the Greek terms, "holos" for "whole view"; and gram, meaning "written". A hologram is a three-dimensional record of the positive interference of laser light waves. A technical term for holography is wavefront reconstruction. In holography, we record the positive interference of matching wavefronts of laser light. This three-dimensional record is formed as a diffraction pattern; a series of very fine lines, or concentric circles. This diffraction grating bends the viewing light back onto the path of the original recording wavefronts of laser light. The three-dimensional version of the object - the hologram - is reconstructed as light.
Worldwide, counterfeiters rob almost US$ 300 Billion of legitimate business turnover! This is a seriously threatening issue - while the counterfeit product absorbs your goodwill, it passes on its own shortcomings to your products. The results can be disastrous. Several deaths (of people and brands) have been reported due to a counterfeit product.
The very concept of Holograms has emerged from the need to have a mark of authentication that is simple enough to be identified by even an untrained or illiterate eye, and yet sophisticated enough to make it near impossible to be duplicated or replicated. A Hologram is the culmination of several process involving physical, chemical and artistic inputs. The extremely high level of technology that goes into its manufacture coupled with the exclusivity of the technology makes it far beyond the reach of a counterfeiter.
Uniqueness of a Hologram
Uniqueness is inherent in the very process of Holographic Recording. If the same holographer but at two different point of time or if two different holographers but at the same point of time, were to carry out holographic recording from " the positive" of each layer, minute examination will reveal subtle differences between the two versions of the same hologram created by them. Thus it is impossible to make an exact replica of the hologram and therefore it is regarded as virtually impossible to replicate.
A Hologram is the "Interference Pattern" on the photosensitive coating on the surface of the glass plate created by the interaction of two beams of coherent light from a laser. Each time a holographic recording is undertaken, there will be subtle variations in the above referred "Interference Pattern", making such pattern unique . Thus, uniqueness is inherent in the very process of holographic recording. It is not possible to make an exact same replica of a hologram and hence it is regarded as virtually impossible to replicate .
A special chemical coating known as Temper-Evident Coating on the Base Polyester Film imparts an additional security feature to the hologram, to detect any attempt at its unauthorized removal from the surface of a product or of its packaging or of a document. To increase more security, we can make sticker with 'VOID', 'ORIGINAL' Pattern Released Hologram Temper-Evident
Additional Security Features other than Holographic Features which can be incorporated in the Hologram
Colour of the foil: We can provide hologram in customized and different colours specially formulated by us. Multicolour foil can also be provided .
Inkjet Numbering: We can provide continuous inkjet alpha numbering or separate codes like year of manufacturing etc. on each and every hologram to ensure 100% accountability of each and every hologram.
UV Numbering: We can provide continuous UV alpha numbering or separate codes like year of manufacturing etc. on each and every hologram which will not be visible to the naked eyes and can be seen using an Ultra Violet Light.
White Code Marking: We can provide codes, numbers or signature of any person on the hologram which will remain permanently visible on the hologram. These codes or signatures can be changed without effecting the holographic design from time to time.
Laser etching: We can also provide laser etching on the holograms which is permanent impression on the hologram. The laser etched portion in the hologram adapts the colour of the substrate on which it is pasted. Laser etching can include codes, alphanumeric continuous numbering, year, signature etc.
Thermal Numbering: We can provide continuous thermal alpha numbering or separate codes like year of manufacturing etc. on each and every hologram to ensure 100% accountability of each and every hologram.
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Hologram Label With Sequential Numbers 'VOID', 'ORIGINAL' Pattern Released Hologram Overprinting Released Hologram Two Kind of Hidden Text(image) in Hologram
Benefits of Hologram
Holography is the only visual recording process that can record three-dimensional images on a two-dimensional medium and represent it as a three dimensional image with the significant dimension of depth. The use of Holograms provides the following benefits
Holograms being virtually impossible to duplicate, have become an integral part of the security programs of many governments & commercial establishments in their quest for full-proof safeguards against counterfeiters. As security devices, holograms are unique & extremely effective. They can be applied to a variety of media in various forms so as to allow for their marking & identification. They are effective anti-counterfeiting measures since high-end holograms cannot be duplicated.
Holograms are attractive graphic mediums & are sold in the market in a variety of forms. Since high-end holograms are difficult to replicate, they provide rather convincing proof of the authenticity of products. Holograms serve as proof of authenticity. We provide customers with Holograms that are an effective way of communicating & protecting brand identity.
The volume of fake, fraudulent or counterfeit goods on the market worldwide are ever increasing. Holography offers certain advantages as a security device. Producing an original hologram is expensive and time consuming. Counterfeiting problems cannot be easily eliminated across various industrial silos. Kuwer has unmatched expertise, resources and capabilities dedicated to offer the best anti-counterfeiting solutions.
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